Author Archives: Erik

Paul Mort On Why Being Boring Means You’re Screwed

So when it comes to building a fitness business and making sure you stand out from the crowd, a lot of trainers and coaches just kinda go through the motions. So to solve this little issue (actually it’s a big issue), I was thinking about who I could bring on who would make things exciting,…

Fitness Marketing Online And Why Trainers Are Doing Things Backwards

Yo, got a brand spankin’ new interview for you about fitness marketing why most trainers are doing things backwards. Especially when it comes to the online side of things. In this interview I brought in AJ Roberts, who if you don’t know has run some major behind the scenes online stuff for heavy hitters in…

#1 Fitness Marketing Tip

So what is the #1 Fitness Marketing Tip that will take your business to the next level and bring in all sorts of cool clients? Well… I wanted to know the answer to that too. So I interviewed a whole bunch of trainers and asked them what there #1 fitness marketing tip was. And this…

What To Charge Your Fitness Clients

So in the grand scheme of things when it comes to running a successful fitness business, figuring out what to charge your fitness clients isn’t really a major issue. Except when… You are just starting out. There probably isn’t a week that goes by where I don’t get someone asking me “what should I charge.”…

How To Fire Your Clients

Have you ever wondered how to fire your clients? Ya know the ones that are a huge pain in your ass and make you just dread working with them. Well, in this new video or I guess you could say interview(s), I asked a whole bunch of trainers what’s the best way to fire those…

Where Are The New Interviews?

Hey, So I wanted to give you a quick update as to why there have been so few interviews lately. Well, I guess you can say there are a few reasons for it. Watch the video below to see what’s up.

How To Use Youtube To Build A Fitness Business

Do you know how to use youtube to build your fitness business? A lot of fitness pros say they do, but in reality they haven’t. So I reached out to Adam Linkenauger who has an online sports training business, that he has built completely around Youtube. It would be an understatement to say that Adam…

How To Build A Tribe Of Raving Fans For Your Fitness Business With Brian Grasso

How to build a tribe of raving fans is a topic i’ve been fascinated with for a while now. I’m always trying to figure out why some people are able to do it better than others. Especially when it comes to a rockin’ fitness business. Recently, Brian Grasso sent me over an email about why…

101 Excuses That Will “F” Up Your Life

Excuses, excuses, excuses! I know you’ve heard a ton of them, and even used them yourself. Hell, I’ve used a ton of the ones below. But the interesting thing about excuses is if you look at the people who continually use them, they are the ones who are not living the life they want, and…

Fitness Guru Dax Moy On How To Awaken The Guru Within!

Fitness Guru Dax Moy is here with me today. And to be honest with you, I’ve been wanting to get Dax here on FBI for a looooong time. I finally had the chance to meet him in person and speak at an event with him, and that’s when I knew it was time to nail…

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I'm Erik Rokeach a fitness entrepreneur. I'm here to help you grow your fitness business by sharing what others in the industry are doing.Read More ยป